| Course Name | Event Management |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| PRA 417 | Fall/Spring | 3 | 0 | 3 | 5 |
| Prerequisites | None | |||||
| Course Language | English | |||||
| Course Type | Elective | |||||
| Course Level | First Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | Group WorkProblem SolvingCritical feedbackJuryApplication: Experiment / Laboratory / WorkshopLecture / Presentation | |||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of this course is to create a background for gaining basic knowledge on event planning, event management and event reporting. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | In this course, students are expected to undertake organizing events from conception, designing, planning, budgeting and marketing to the final execution. Event management principles which are acquired throughout the course will be put into practice with real events. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction | |
| 2 | Definition of experience Fundamentals of Experiential Marketing – 5 Rules | Schmitt, B. and Zarantonello, L. (2013), "Consumer Experience and Experiential Marketing: A Critical Review", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 25-61. |
| 3 | Designing Experience through event management: Before-During-After Approach | Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 4 | Brief for event/ Preparing Project Paper | Guest / Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 5 | Preparing Project Paper (Brief, Objective, Target Audience, Stakeholders, Message) | Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 6 | Preparing Project Paper (Concept creation) | Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 7 | Preparing Project Paper (Financials & HR management) | In class / Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 8 | Midterm | |
| 9 | Project Paper (Research, objective Target Audience, message, type of event, timing, budget) | In class / Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| 10 | Debrief – Group presentations | In class |
| 11 | Project paper (Venue, supplier etc.) | In class |
| 12 | Event | In class |
| 13 | Event | In class |
| 14 | Presentations & Event Reporting | In class |
| 15 | Semester Review | |
| 16 | Semester Review |
| Course Notes/Textbooks | Van der Wagen, Lynn. Event Management for Tourism,Cultural, Business and Sporting Events. Pearson Education AU, 2005, 2nd Edition. ISBN 1 86250 535 7 |
| Suggested Readings/Materials | Lee. Creating Special Events, Sagamore Publishing, L.L.C., 2019. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/izmir/detail.action?docID=6313360. |
| Semester Activities | Number | Weigthing |
| Participation | 1 | 15 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 15 |
| Presentation / Jury | 2 | 20 |
| Project | 1 | 30 |
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | 1 | 20 |
| Final Exam | ||
| Total |
| Weighting of Semester Activities on the Final Grade | 4 | 60 |
| Weighting of End-of-Semester Activities on the Final Grade | 2 | 40 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 3 | 48 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 10 | 2 | 20 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 1 | 14 | |
| Presentation / Jury | 2 | 9 | |
| Project | 1 | 30 | |
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | 1 | 20 | |
| Final Exams | |||
| Total | 150 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
